Google's Ten things we know to be true

Principle 1: User-Centric Focus

Description: Prioritize the user's needs in every decision and action, ensuring that products and services provide the best possible experience.

Evaluation Criteria:

  1. Engineers demonstrate user-centric focus by designing features with user feedback in mind, measured through the incorporation of user suggestions and positive usability testing results.

  2. Team leads promote user-centric approaches by aligning project goals with user needs, measured through project plans that emphasize user benefits and satisfaction metrics.

  3. Developers ensure user satisfaction by promptly addressing user-reported issues, measured through response times and resolution rates of user tickets.


Principle 2: Mastery in Specialization

Description: Excel in your core area by focusing deeply on one thing, striving to achieve unparalleled expertise and quality.

Evaluation Criteria:

  1. Engineers demonstrate mastery by consistently delivering high-quality work in their specialty, measured through peer reviews and low defect rates in their code.

  2. Team leads encourage specialization by assigning tasks that align with team members' strengths, measured through individual performance improvements and expertise development.

  3. Developers deepen their expertise by staying updated with the latest advancements in their field, measured through participation in specialized training and conferences.


Principle 3: Prioritize Speed and Efficiency

Description: Value speed in execution and decision-making to deliver timely solutions without compromising quality.

Evaluation Criteria:

  1. Engineers demonstrate efficiency by optimizing code for performance, measured through reduced load times and improved application responsiveness.

  2. Team leads promote quick iterations by streamlining processes, measured through shorter development cycles and faster release schedules.

  3. Developers ensure timely delivery by adhering to deadlines, measured through on-time task completion and minimal delays in project timelines.


Principle 4: Embrace Collaborative Innovation

Description: Leverage collective insights and teamwork to drive innovation, recognizing the value of diverse contributions.

Evaluation Criteria:

  1. Engineers demonstrate collaboration by actively participating in team discussions, measured through contributions to meetings and shared decision-making outcomes.

  2. Team leads foster innovation by encouraging idea-sharing, measured through the number of new concepts generated and implemented by the team.

  3. Developers contribute to open-source projects, measured through commits to shared repositories and engagement with the developer community.


Principle 5: Accessibility and Mobility

Description: Ensure information and services are accessible anytime, anywhere, catering to the growing need for mobility.

Evaluation Criteria:

  1. Engineers enhance accessibility by developing mobile-friendly solutions, measured through compatibility across devices and positive mobile user feedback.

  2. Team leads prioritize responsive design, measured through project requirements that include accessibility standards and compliance testing results.

  3. Developers improve information access by implementing features that support offline use, measured through functionality in low-connectivity environments and user adoption rates.


Principle 6: Ethical Profitability

Description: Achieve business success without compromising ethical standards, maintaining integrity in all practices.

Evaluation Criteria:

  1. Engineers demonstrate ethical considerations by ensuring data privacy in their designs, measured through compliance with security protocols and absence of breaches.

  2. Team leads promote integrity by making transparent decisions, measured through clear communication of choices and rationale to stakeholders.

  3. Developers avoid conflicts of interest, measured through adherence to company policies and positive ethical audit results.


Principle 7: Relentless Pursuit of Knowledge

Description: Recognize that there's always more to learn, and continuously seek out new information and understanding.

Evaluation Criteria:

  1. Engineers demonstrate curiosity by researching new technologies, measured through experimentation with prototypes and knowledge sharing sessions.

  2. Team leads facilitate learning by providing resources, measured through training opportunities offered and team skill enhancements.

  3. Developers expand knowledge bases by documenting findings, measured through contributions to internal wikis and technical blogs.


Principle 8: Global Perspective

Description: Understand and address the needs of a global audience, ensuring solutions are inclusive and culturally sensitive.

Evaluation Criteria:

  1. Engineers design with globalization in mind, measured through implementation of localization features and international user satisfaction.

  2. Team leads ensure cultural sensitivity, measured through reviews for inclusivity and avoidance of biases in products.

  3. Developers accommodate diverse users by supporting multiple languages, measured through the number of languages available and usage statistics across regions.


Principle 9: Professionalism with Authenticity

Description: Maintain professionalism while being authentic and approachable, fostering a positive and open work environment.

Evaluation Criteria:

  1. Engineers demonstrate authenticity by communicating openly, measured through constructive feedback exchanges and team rapport.

  2. Team leads build approachable teams by promoting a friendly culture, measured through team engagement levels and satisfaction surveys.

  3. Developers balance seriousness and humor appropriately, measured through positive interactions and morale contributions during team activities.


Principle 10: Strive for Excellence

Description: Continuously aim to exceed expectations, recognizing that good is not good enough, and there's always room for improvement.

Evaluation Criteria:

  1. Engineers demonstrate excellence by exceeding performance benchmarks, measured through surpassing key performance indicators (KPIs) and receiving commendations.

  2. Team leads promote high standards by setting ambitious goals, measured through challenging targets set and achieved by the team.

  3. Developers seek improvement by refining processes, measured through successful implementation of enhancements and feedback from retrospectives.

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